Millerson Estate Agents
Date:
Millerson is Cornwall’s leading property agent, offering a range of sales, lettings and conveyancing services to their customers. Their expertise and knowledge spans over three generations. Well-known and respected in the industry, they now operate from 12 locations across the region, and have access to an extensive UK network. Providing an expectation exceeding and quality service is high on their list of commitments to their customers.
Brand Consolidation
Reconnecting customers and solidifying Millerson’s position as Cornwall’s leading property agent
Marketing Strategy
End to end planning ensuring the right content is delivered, in the right way, to the right audience
Print & Digital Marketing
Tactical use of offline and online channels to maximise awareness and drive engagement
Video Content Development
Boosting online campaign conversion rates with the use of in-house produced video and drone-based assets
Brand Consolidation
Reconnecting customers and solidifying Millerson’s position as Cornwall’s leading property agent
Marketing Strategy
End to end planning ensuring the right content is delivered, in the right way, to the right audience
Print & Digital Marketing
Tactical use of offline and online channels to maximise awareness and drive engagement
Video Content Development
Boosting online campaign conversion rates with the use of in-house produced video and drone-based assets
The Challenge
Millerson wanted to maximise their brand awareness and reach their target audience on a more frequent basis. Their ultimate objective was to increase instructions and deliver sustainable ROIs in their marketing and communication efforts.
Solution
Initially we conducted some research into other property agents in the area, and then a full audit of the Millerson brand. Our aim was to support Millerson in implementing uniformity across the business. Our expert design team devise an updated set of brand guidelines for the business to use and enable each representative to understand how the brand should be used in the marketplace.
During our research into other agents we also noted the different types of marketing activities that other agents had in place. Already Millerson were in a far better position than competitors in the area in terms of marketing however both parties recognised this as a solid platform upon which to build and become more disciplined, organised and efficient in their efforts. We worked closely with Millerson to devise a multi discipline and agile marketing and communications plan across traditional and digital channels, encompassing local newspapers and magazine, direct mail, video based social media marketing, and smart bid orientated pay-per-click campaigns via Google and Bing. This integrated approach enables us and Millerson to track each lead from enquiry source through to staff assignment.
The Aztek team have been integral to developing and protecting our identity. We simply could not have achieved the results we have without their hard work and support.
They are approachable, and very talented. From branding, marketing materials and campaign development they’ve delivered everything on time and to an admirable high standard.
– Jeremy Miller, Operations Partner
Results
Since our partnership began with Millerson we have seen some truly fantastic results, including:
Return on Investment – As a group, Millerson now list and sell more properties than before
We continue to provide marketing support both online and offline; analysing website traffic, developing and managing campaign content and targeted messaging and assessing lead quality
