Deadline Distribution
Date:
20/09/2019
Deadline Distribution is Devon’s delivery company, providing hundreds of businesses with next day, same day and international parcel services. Their local knowledge and experience, and exceptional industry know-how combined enables them to provide a comprehensive end to end service for customers large and small.
Branding & Identity
Positioning Deadline Distribution as Devon’s leading parcel delivery company, supporting their efforts to drive local brand awareness, with a focus on their customer service USP
Stationery Suite & Social Media
Full suite of business stationery including letterhead, business cards and ‘Sorry, we missed you’ calling cards and social media profile assets
Website Design & Development
Fully responsive and functional website to convey their service offering and points of difference
Branding & Identity
Positioning Deadline Distribution as Devon’s leading parcel delivery company, supporting their efforts to drive local brand awareness, with a focus on their customer service USP
Stationery Suite & Social Media
Full suite of business stationery including letterhead, business cards and ‘Sorry, we missed you’ calling cards and social media profile assets
Website Design & Development
Fully responsive and functional website to convey their service offering and points of difference
The Challenge
Exeter courier company, Deadline Distribution needed to create a modern yet reassuring identity that reflected its position as a leading parcel delivery company in Devon and drive local awareness of the business. A mobile optimised and responsive website was also required – an essential tool to maximise their sales opportunities and advertise their service offering.
Their online and offline presence needed to convey expertise, professionalism and be recognisable across the Devonian region. Consistency in the use of the brand identity across website, vehicles, uniforms, calling cards and stationery was crucial to this.
Solution
We set our design team to work with some research into other parcel delivery companies, then brainstorming ideas for a logo and colour scheme to create an identity that set them apart from their competition in the local area. The logo, colour scheme and typography formed the backbone of a set of brand guidelines with the chosen identity rolled out across a multitude of assets, including company letterheads, business cards, calling cards, email signatures and their website.
The chosen identity formed the basis for the look and feel of the website. However, to accommodate the need of the business and its customers, we needed to consider more than just visuals and front-end development; we had to incorporate a series of third-party platforms, and integrations into the backend.
We’re really pleased with the fantastic identity, materials and website that the team at Aztek have created for us, conveying to our customers, existing and potential, what makes us different.
Results
Since our partnership began with Deadline Distribution began, we’re proud to have delivered:
