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Cornish Lithium


With demand for lithium increasing rapidly through its use in modern low carbon technologies, the UK Government has highlighted lithium as a metal of importance to UK industry. Cornish Lithium was established in 2016 to create a new lithium production industry in the mineral rich area of Cornwall. The team behind Cornish Lithium have extensive industry experience and are proud to have secured the mineral rights to explore for, and to commercially develop lithium and other battery metals in areas that are highly prospective across the County.

Brand Uplift & Consolidation

Simplification and refreshment of the existing to brand to improve recognition of the activities of Cornish Lithium

Complimentary Stationery Suite

Full suite of business stationery including letterhead, business cards and presentation templates

Website Refresh

Graphic and styling updates to reflect the updated and refreshed brand

Brand Uplift & Consolidation

Simplification and refreshment of the existing to brand to improve recognition of the activities of Cornish Lithium

Complimentary Stationery Suite

Full suite of business stationery including letterhead, business cards and presentation templates

Website Refresh

Graphic and styling updates to reflect the updated and refreshed brand

The Challenge

With the increasing global demand for lithium, Cornish Lithium’s ultimate objective is to explore for commercially viable deposits of lithium, and extract them responsibly. Their online and offline presence needed to convey expertise, professionalism and be instantly recognisable across the region and beyond. Consistency in the use of the brand identity was crucial.

Solution

Our design team conducted a complete review of the branding in place and were able to identify areas, with the support of Cornish Lithium, that would improve the brand identity and strengthen their position as professional experts in their field. Updates were made to the logo, and a simplified colour scheme and typography was introduced into a set of brand guidelines. These changes were then rolled out across a multitude of assets, including company letterheads, business cards, email signatures and their website.

At the same time our design development team implemented the updates to the brand across the website and worked with the Cornish Lithium team to simplify the structure and content to improve the end user experience.

Aztek Marketing - Cornish Lithium Brand Guidelines

Aztek have been enormously helpful in our journey. Their team have helped us to develop a cutting edge IT platform which is both innovative and secure.

Their assistance and direction with regard to online media has been enormously helpful and has helped us to achieve strong and relevant branding. We regard their team as an extension of our own.

– Jeremy Wrathall, Founder & CEO

Aztek Marketing - Cornish Lithium Banner

Results

Through the joint efforts of Cornish Lithium and ourselves we’re proud to have delivered:

An easily recognisable brand identity, flexible to be used across all channels

Increase recognition of Cornish Lithium in the region and across the UK

Aztek Marketing - Cornish Lithium Business Cards Design
Aztek Marketing - Cornish Lithium 3D model
Aztek Marketing - Cornish Lithium Mobile Friendly Website
Aztek Marketing - Cornish Lithium Video Production

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