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ClearWaste


Date:

ClearWaste is here to remove your rubbish in the easiest, greenest and most cost-effective way. Along with economical Man & Van waste collection, their waste clearance services include skip hire, commercial waste management and tyre recycling. ClearWaste aims to cut the cost and effort of rubbish clearance, and reduce environmental impacts, with its efficient and sustainable approach.

Branding & Identity

Positioning ClearWaste as an easier, greener and cost-effective alternative to skip hire, and Cornwall’s go to company for rubbish removal services

Stationery Suite & Social Media

Full suite of business stationery including letterhead, business cards, presentation templates and social media profile assets

Website Design & Development

Fully responsive and functional website to convey their service offering and points of difference, and bespoke development of a service booking tool

Branding & Identity

Positioning ClearWaste as an easier, greener and cost-effective alternative to skip hire, and Cornwall’s go to company for rubbish removal services

Stationery Suite & Social Media

Full suite of business stationery including letterhead, business cards, presentation templates and social media profile assets

Website Design & Development

Fully responsive and functional website to convey their service offering and points of difference, and bespoke development of a service booking tool

The Challenge

ClearWaste wanted to develop the awareness of their brand and service offering to the residents and businesses of Cornwall. Their long-term objective is to become the first recall to their audience for rubbish removal and waste management services, with one of the USPs they wanted to create being easy access to their services via a website with guided booking wizards.

Solution

We kicked this exciting project off with research into companies that have a similar service offering and compared this research against the results of an audit of ClearWaste’s current position. These results meant we could devise a realistic and actionable project plan. Our design team used their expertise to devise an identity where individuals and business could easily understand the service offering. A logo, colour scheme was created, and typography chosen which formed the backbone of the brand which we guide lined out for the business to enable each representative to understand how the brand should be used in the marketplace.

To provide easy access to their services we built a mobile responsive website with a bespoke developed booking tool, integrated with 3rd party payment gateways. A simple admin area was also created so ClearWaste’s team could manage Man & Van rubbish collection bookings. Upon website launch smart bid orientated pay-per-click campaigns via Google were created aided to driving awareness of the ClearWaste website.

Aztek Marketing - ClearWaste Brand Guidelines

Aztek have helped us clean up our identity and through our refreshed brand enabled us to reinforce to our audience exactly what we’re about.

The updates have been received very well amongst our team and partners and we’re thrilled with the end results and ongoing support we receive from Aztek.

Aztek Marketing - ClearWaste Website

Results

We’re delighted to have partnered with ClearWaste have seen fantastic progress made with establishing the brand in the Cornwall region.

Easily recognisable brand with identifiable key messaging and supporting online and offline materials

Continuing monitoring of recall value with consistent increases month on month

Continuing monitoring of recall value with consistent increases month on month

We continue to provide support both online and offline to ClearWaste: software development, brand development and marketing support.

Aztek Marketing - ClearWaste Business Cards
Aztek Marketing - ClearWaste A5 Flyers
Aztek Marketing - ClearWaste Tyre Recycling Promo
Aztek Marketing - ClearWaste Waste Bag Design

Let’s create something extraordinary

together

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