ClearWaste
Date:
14/12/2019
ClearWaste is here to remove your rubbish in the easiest, greenest and most cost-effective way. Along with economical Man & Van waste collection, their waste clearance services include skip hire, commercial waste management and tyre recycling. ClearWaste aims to cut the cost and effort of rubbish clearance, and reduce environmental impacts, with its efficient and sustainable approach.
Branding & Identity
Positioning ClearWaste as an easier, greener and cost-effective alternative to skip hire, and Cornwall’s go to company for rubbish removal services
Stationery Suite & Social Media
Full suite of business stationery including letterhead, business cards, presentation templates and social media profile assets
Website Design & Development
Fully responsive and functional website to convey their service offering and points of difference, and bespoke development of a service booking tool
Branding & Identity
Positioning ClearWaste as an easier, greener and cost-effective alternative to skip hire, and Cornwall’s go to company for rubbish removal services
Stationery Suite & Social Media
Full suite of business stationery including letterhead, business cards, presentation templates and social media profile assets
Website Design & Development
Fully responsive and functional website to convey their service offering and points of difference, and bespoke development of a service booking tool
The Challenge
ClearWaste wanted to develop the awareness of their brand and service offering to the residents and businesses of Cornwall. Their long-term objective is to become the first recall to their audience for rubbish removal and waste management services, with one of the USPs they wanted to create being easy access to their services via a website with guided booking wizards.
Solution
We kicked this exciting project off with research into companies that have a similar service offering and compared this research against the results of an audit of ClearWaste’s current position. These results meant we could devise a realistic and actionable project plan. Our design team used their expertise to devise an identity where individuals and business could easily understand the service offering. A logo, colour scheme was created, and typography chosen which formed the backbone of the brand which we guide lined out for the business to enable each representative to understand how the brand should be used in the marketplace.
To provide easy access to their services we built a mobile responsive website with a bespoke developed booking tool, integrated with 3rd party payment gateways. A simple admin area was also created so ClearWaste’s team could manage Man & Van rubbish collection bookings. Upon website launch smart bid orientated pay-per-click campaigns via Google were created aided to driving awareness of the ClearWaste website.
Aztek have helped us clean up our identity and through our refreshed brand enabled us to reinforce to our audience exactly what we’re about.
The updates have been received very well amongst our team and partners and we’re thrilled with the end results and ongoing support we receive from Aztek.
Results
We’re delighted to have partnered with ClearWaste have seen fantastic progress made with establishing the brand in the Cornwall region.
We continue to provide support both online and offline to ClearWaste: software development, brand development and marketing support.
