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CapInvest Finance


Date:

CapInvest Finance is a leading provider of vehicle and asset finance, and both unsecured and secured business loans helping finance a diverse range of plant, machinery, business equipment, motor, light and heavy commercial vehicles and renewable energy. They offer expert advice and a quick turnaround, with credit decisions often being reached with 24 hours.

Brand Uplift & Consolidation

Positioning CapInvest Finance as a leading provider of vehicle and asset finance and both unsecured and secured business loans

Lead Generation Websites

Optimised websites focused on generating leads; landing pages, mobile forms

Email marketing

Driving engagement and awareness of CapInvest Finance through continued email marketing; signup process, data segmentation and tailored content

Pay-per-click advertising

Creation and management of paid search marketing campaigns, getting the CapInvest Finance business in front of the right people, at the right time

Brand Uplift & Consolidation

Positioning CapInvest Finance as a leading provider of vehicle and asset finance and both unsecured and secured business loans

Lead Generation Websites

Optimised websites focused on generating leads; landing pages, mobile forms

Email marketing

Driving engagement and awareness of CapInvest Finance through continued email marketing; signup process, data segmentation and tailored content

Pay-per-click advertising

Creation and management of paid search marketing campaigns, getting the CapInvest Finance business in front of the right people, at the right time

The Challenge

CapInvest Finance needed to create and identity that reflects its position as a leading provider of asset finance products. An important consideration was that the brand needed to convey a solid trustworthy organisation that will do its best for its client through an exemplary personal service. Brand guidelines, stationery items and lead generation websites (through local sub brands) were required, in addition to support to run email marketing and paid search marketing campaigns.

Solution

Our team began by brainstorming a logo and colour scheme, to create an identity that conveyed trust and excellence in service. This identity formed the backbone of the look and feel of the business’ assets i.e. stationery suite, corporate website, lead generation websites, email communications etc.

To furthermore accommodate the need of the business we needed to consider more than just the look and feel; we had to consider functionality and as such, incorporate the generation of documents automatically, CRM implementation and integrated programming interfaces into 3rd party software.

To help drive engagement and awareness of CapInvest Finance we create multiple email marketing campaigns and regional pay-per-click campaigns across Google.

Aztek Marketing - CapInvest

Aztek have helped us clean up our identity and through our refreshed brand enabled us to reinforce to our audience exactly what we’re about.

The updates have been received very well amongst our team and partners and we’re thrilled with the end results and ongoing support we receive from Aztek.

Aztek Marketing - CapInvest

Results

We’re delighted to work with CapInvest Finance and have seen fantastic progress made with establishing the brand in the Cornwall region.

An easily recognisable brand identity, flexible to be used across all channels

Increase recognition of CapInvest Finance in the region and across the UK

We continue to provide support both online and offline to CapInvest Finance; brand and website development and ad-hoc marketing support.

Aztek Marketing - CapInvest Business Cards Design
Aztek Marketing - CapInvest Print Collateral Design
Aztek Marketing - CapInvest Website Design
Aztek Marketing - CapInvest Marketing Assets

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