CapInvest Finance
Date:
12/12/2019
CapInvest Finance is a leading provider of vehicle and asset finance, and both unsecured and secured business loans helping finance a diverse range of plant, machinery, business equipment, motor, light and heavy commercial vehicles and renewable energy. They offer expert advice and a quick turnaround, with credit decisions often being reached with 24 hours.
Brand Uplift & Consolidation
Positioning CapInvest Finance as a leading provider of vehicle and asset finance and both unsecured and secured business loans
Lead Generation Websites
Optimised websites focused on generating leads; landing pages, mobile forms
Email marketing
Driving engagement and awareness of CapInvest Finance through continued email marketing; signup process, data segmentation and tailored content
Pay-per-click advertising
Creation and management of paid search marketing campaigns, getting the CapInvest Finance business in front of the right people, at the right time
Brand Uplift & Consolidation
Positioning CapInvest Finance as a leading provider of vehicle and asset finance and both unsecured and secured business loans
Lead Generation Websites
Optimised websites focused on generating leads; landing pages, mobile forms
Email marketing
Driving engagement and awareness of CapInvest Finance through continued email marketing; signup process, data segmentation and tailored content
Pay-per-click advertising
Creation and management of paid search marketing campaigns, getting the CapInvest Finance business in front of the right people, at the right time
The Challenge
CapInvest Finance needed to create and identity that reflects its position as a leading provider of asset finance products. An important consideration was that the brand needed to convey a solid trustworthy organisation that will do its best for its client through an exemplary personal service. Brand guidelines, stationery items and lead generation websites (through local sub brands) were required, in addition to support to run email marketing and paid search marketing campaigns.
Solution
Our team began by brainstorming a logo and colour scheme, to create an identity that conveyed trust and excellence in service. This identity formed the backbone of the look and feel of the business’ assets i.e. stationery suite, corporate website, lead generation websites, email communications etc.
To furthermore accommodate the need of the business we needed to consider more than just the look and feel; we had to consider functionality and as such, incorporate the generation of documents automatically, CRM implementation and integrated programming interfaces into 3rd party software.
To help drive engagement and awareness of CapInvest Finance we create multiple email marketing campaigns and regional pay-per-click campaigns across Google.
Aztek have helped us clean up our identity and through our refreshed brand enabled us to reinforce to our audience exactly what we’re about.
The updates have been received very well amongst our team and partners and we’re thrilled with the end results and ongoing support we receive from Aztek.
Results
We’re delighted to work with CapInvest Finance and have seen fantastic progress made with establishing the brand in the Cornwall region.
We continue to provide support both online and offline to CapInvest Finance; brand and website development and ad-hoc marketing support.
