We set our design team to work, brainstorming ideas for a logo and colour scheme for a firewood business and to create and identity that set them apart from the competition. Once approved this formed the basis for the look and feel of the ecommerce website.

However, to accommodate the need of the business we needed to consider more than just visuals and front-end development; we had to incorporate a series of third party platforms, feeds and marketplace integrations into the backend. Our recommended combination of backend systems enabled our design and development team to bridge the gap between an ascetically pleasing website, centralised inventory management and error free functionality.

We worked closely with the team at Arbor & Firewood Direct to implement a multi-channel marketing strategy, across traditional and digital channels, encompassing local newspaper advertising, automated direct mail and SMS, social media marketing, and nationwide pay-per-click and Google Shopping campaigns.